One foot in the rave

I’ve been researching this elderly DJing sensation, Ruth Flowers – a 69 year-old British woman based in Paris whom has become a DJ sensation over the last year – and I’ve been asking myself, is she genuine? She is a great story, the gimmick is massively marketable, and there is no argument that people really love her. BUT without her team behind such clever marketing – the virals, the releases, the overall strategy – does she actually possess any skills or/and music knowledge? Hell, does it even matter? I would love to hear your thoughts on this!

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